Julie and Shilpa, kjole's lovely founders!

Hi there. We are Shilpa and Julie, the founders of kjole. 

We abandoned the 9-to-5 in favour of bringing fresh, under-the-radar fashion brands to you. Initially opening our flagship store in Didsbury, Manchester, we are now thrilled to be online.

Our aim is to bring a curated collection of wearable but unique pieces to women who are too busy to spend hours shopping. We dedicate our lives to shopping so that you don't have to! Our collections are made up of a range of very wearable and affordable pieces and are not too big to be overwhelming. If we wouldn't wear it ourselves, we don't put it in front of you. Simple!

Quality & Price

We believe in quality and cut, and whilst we love fashion, we prefer to nod to it rather than being slaves to it. Our prices are mid price ranged, so nothing is too cheap or too expensive, but we have a mixture as we recognise that a mixture of price ranges can work together.

The Back Story

We first met at university almost 30 years ago, two Manchester girls away from home in Newcastle, both studying business. Now, our friendship is stronger than ever, we've ventured into the world of retail together.

Before kjole (Danish for ‘dress’), we were both working in the corporate worlds of Banking and Hospitality. We still do ‘day jobs’ but now only part-time (those bills still need paying). Neither of us has ever worked in retail before, but here goes...

Our journey from idea to opening has been somewhat serendipitous but slightly nuts and whilst we are manically busy (we are both mums), we are delighted to have stepped outside the standard career path. We have both lived in Didsbury for over 20 years, and there was never any doubt that it would be home to our first store. But store two was always going to be online!

Personal service

We offer a personal shopping experience in store and can do that for online customers too.  Just email or call us and we can arrange a facetime call and advise on styles and sizes. We personally try on all the stock before buying so we know it inside out and are always happy to help. 

We both hope you love kjole as much as we do. We are very open to feedback and would love to hear any ideas for improvement or encouragement to keep us going.

Love Shilpa & Julie